Marketing strategies of marico assignment

This diversity of target segments leads to a severely complex organization; and the imperative need to invest heavily in R&D entails a high cost-structure. To avoid the latter, Marino decided to concentrate on countries with a similar economic situation and cultural mind-set to India. In all markets the company offers Its locally purchased brands and Its two core keeps R&D costs low as there is a limited necessity to adapt product attributes to local preferences.

Evaluation of Strategy Marco’s strategy of charging high margins in niche segments, whilst simultaneously avoiding major investments for future growth is part of the company’s recipe for its current success. But how will Marino survive the increasingly challenging arena of competition in the long-run? The company’s strategy does not adequately consider increasing competition in forthcoming years and thus, might soon precipitate Marco’s downfall. Neither in developed, nor in emerging economies do Macs rely on a single marketing strategy like Marino does.