Classic airlines and marketing-mkt 571 assignment

Classic Airlines has some major challenges including a $61 million dollar decrease in net profit, 10% decrease in share prices, a downturn in the economy, and a need to reduce costs by 15% over the next 18 months. The company markets a frequent flier program to increase business and reward its loyal customers. The company needs to update the current rewards program. The corporate culture has been impacted by the lowest employee morale in the company’s history. The company is in the process of solving their current challenges and evaluating their current position in the marketplace. References

Classic Airline Scenario: Classic Airlines (2010). Retrieved March 12, 2010 from the University of Phoenix MKT/571 Management Web site: https://myresource. phoenix. edusecure/resource Hansen, R. (2010). Uncovering a company’s corporate culture is a critical task for job-seekers. Retrieved on March 12, 2010 from: http://www. quintcareers. com/employer_corporate_culture. html Kotler, P. & Keller, K. ((2007). A Framework for Marketing Management (3th edition). Pearson Prentice Hall, Upper Saddle River, New Jersey Robbins, S. (2007) Organizational Behavior (12th Edition). Pearson Prentice Hall, Upper Saddle River, New Jersey