Marketing plan example assignment

This will build brand equity by challenging us to provide new and creative products to allow consumers to move up in the pyramid to become bonded consumers that remain loyal to Taco Spa because no other product is beats it. 2. Keys to Success The keys to success for Taco Spa are as follows: * Letting the consumer know about us through creative marketing and sales promotions overcoming the threats perceptions * Offering consumers exceptional products that produce promised results * Delivering the level of quality and customer service expected from our clients * Developing products that offer unique rodents that are not only perceived as better but actually are better than the competition Successfully accomplishing these key factors will ultimately result in consumers seeking out our products because they are the best in the market. . 6 Critical Issues Critical issues to keep in mind is leveraging our internal strengths by staying true to the promises of creating products that are all natural, keeping up with the technology that will allow us speedy production without compromising quality, and continually having key employees that believe in our concept and are always willing to assist consumers with their personal needs. Currently Taco Spa is in the developmental stage of its product life cycle.

This is a new concept for Taco because they have exclusively dealt with the production of unique and interesting tea. Although the products are still in development, the concept is one that will quickly grow and mature as time passes. The Taco brand already has excellent points-of-difference within the consumer market when examining their teas. Consumers already feel that Taco Teas are unique and original and cannot be found within another brand. Using these points- of-difference, Taco Spa is predicted to have similar impact on consumers.