Marketing strategy for a company catering business assignment

To give an indication of the possible impact of introducing these facilities, the spatial requirements and indicative capital costs have been estimated. The capital cost projections are indicative estimates for the fit out of these areas only and do not include allowances, for example, for light equipment, furniture or associated building works. All costs are exclusive of VAT. A detailed study by a qualified cost consultant should be undertaken before progressing further. Food Hall_ (Siemensstrasse)_

Based on a number of operating assumptions that to meet the forecast peak demand in the Food Hall at lunchtimes, there will be a requirement for approximately 620 seats. The seating nominally designated as being for the Cafe Bar will be utilised to meet this requirement but this seating area will be at a lower density than the remainder of the Food Hall in order to provide a greater degree of comfort. From this seating calculation, the spatial requirements for the refurbished Food Hall and Cafe Bar would be as follows: ??? Food Hall Seating (assuming 520 seats) 620m2 Cafe Bar Seating (assuming 100 seats) 160m2 ??? Food Hall Servery 180m2 ??? Cafe Bar Servery 30m2 ??? Kitchen (storage and production) 360m2 ??? TOTAL 1150m2 Capital Cost_ The fit out costs for the Food Hall (Siemensstrasse) and Cafe Bar facilities based on a price per square metre of Euro 1600 to 1800. Thus the cost to fit out the Food Hall and Cafe Bar is projected to be Euro 1, 840, 000 to 2, 070, 000. These estimated costs assume the fit out of a clear space within the building and do not allow for removal of existing equipment and furnishings or associated structural building works.