Back in my day?????? a look at the outdated gender stereotypes of the 21st century in advertising assignment

Just the way David gazes intently at the product shows us he’s supposed to be strong and “ macho” because men are supposed to believe that wearing this cologne is going to give them that mystique, the edge that they need to be as irresistible and cool as David Beckham. As for Victoria Beckham, her gaze appears more intimate, as if she were looking upon her lover. She wants women to believe that being doused in her fragrance makes them appealing and gives you sensual powers over your partner. The poses that Victoria and David have assumed say a great deal as well.

Victoria is posed in a very intimate scene that would have viewers picturing her lying down in bed, with her head tilted back. By portraying this intimate encounter, she touches on the female desire to be appealing and the male desire of wanting a woman to appeal to him that way. Her osition also suggests a more submissive docile role as the woman being on her back. David, on the other hand, appears to be in a more dominant position lying on control. This man, David Beckham, is in control. Though his photo is beneath Victoria’s we still sense the dominance of the male presence.