The key deliverables of this project will be a feasibility study which will see short term and long-term market analysis, political condition, competitors, date of connecting points, resources needed, traffic status and operational cost everything will be analysed thoroughly. The main key deliverables of this project will be a feasibility study which will help in telling which routes should be considered and how we should proceed after deciding the route. This report will also include opportunities, issues regarding the route, and the key findings of the areas. Lastly it includes, the solution to implement the route that is Perth to Gold coast and orange to Brisbane. Apart from this, this project will provide the timeline for the project completion, scope of the project, resources requirement in the project, and the budget of the project will be highlighted project. The risk areas and the limitation of the project will also be provided with communication plans and how to proceed with the project using all the tactics tools media will be highlighted. This report will also provide a recommendation if implemented and also will provide a recommendation for follow up and further action which will be required to complete this project.

2. ORANGE → BRISBANE ROUTE

Apart from these Brisbane is attracting a lot of visitors these days and is considered a growing city nowadays in terms of tourism as a popular destination. According to the recent facts, it was found that Brisbane in 2016 has found to have around 1.159 million international visitors, and ever since these numbers are growing at a tremendous pace ("Brisbane achieves record international tourism numbers - Visit Brisbane", 2020). For Qantas Airlines it can be a wonderful opportunity as Brisbane has recorded overnight expenditure that is close to 2 billion dollars which is the huge amount mainly the reason behind the people visiting Brisbane is because of the events, there weather all the time shiny and the growing employment. In between 2009 to 2019, the number of domestic visitors to Brisbane has significantly increased the numbers have jumped to 73 % when we are talking about the international visitors and for the domestic visitors, it could be around 50.3%. Total visitors to Brisbane have increased by 7.4 % if compare from 2009 to 2019("Brisbane achieves record international tourism numbers - Visit Brisbane", 2020). In 2019 Brisbane was one the most popular destination and ranked 3^rd in terms of international and domestic overnight visitors.

Fig X: number of domestic and international visitors in Brisbane from 2009-2019

Fig X: the median Household income of Orange resident

Adding a city for the new route is quite difficult as there is lots of research behind taking that decision. The routes are decided on where there is the scope of demand for the flight and where there is very limited competition. Adding a new route carefully could be a beneficial move for the airline as this will help them in getting an edge over the competition and will also help in generating more revenues. Considering all the factors which can impact the project is very important part for this project (Encloud, 1991). The first step in to check the feasibility of the project for that it is important to take into the economic consideration to understand the forecast of the potential passenger and demand for cargo for the planned routes (Encaoua, 1991). Creating a new route can be a great asset for the airline, coming up with a new route for the airline will create a great impact on the competitors. If the new route is created keeping all the major factors into consideration can be very beneficial for the airline. The new route will attract more passengers as it will provide a better traveling experience and a more convenient way of traveling. Creating new routes will attract multi-national brands to open their outlets at the airport (Encaoua, 1991). The new route will not only attract passengers but the good movement. Air transportation provides a fast means of delivering goods, the transportation of fragile and perishable good is very convenient with air transport.

RESOURCES REQUIRED FOR THE PROPOSAL

PROJECT MANAGEMENT TASK SHEET TABLE

Detail list of the activities which will take place:

From the above discussion, we can clearly say that adding a new route will be very beneficial for them. It will increase their customer base and at the same will help them in increasing the profitability by analysing the scope of the project and the feasibility of the project, we can say this project has lots of scope as this will help them in expanding their customer base, and due to the less competition in the route will give them the absolute advantage in attracting the demand. Another advantage of Qantas is that they have enough capital to implement new routes. To implement this route, it will take around 5 months as it is a lengthy process in which lots of authorization and feasibility of the proposal are conducted apart from this advertisement of the new routes, hiring the new staff/crew, and making everything legal also takes a lot of time. After estimating everything, we can say that it will take Qantas for nearly 5 months to make this possible.

References

Encaoua, D., 1991. Liberalizing European airlines. International Journal of Industrial Organization, 9(1), pp.109-124.

Flynn, D. (2018). Virgin Australia's direct flights between the Gold Coast and Perth. Retrieved 23 April 2020, from https://www.executivetraveller.com/virgin-australia-s-direct-flights-between-the-gold-coast-and-perth

Rubin, P., 1973. The Expansion of Firms. Journal of Political Economy, 81(4), pp.936-949.

Wang, Y., 2008. Applying FMCDM to evaluate the financial performance of domestic airlines in Taiwan. Expert Systems with Applications, 34(3), pp.1837-1845.