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Hiring local workers who know the local language and local customs

COURSE NAME : INTERNATIONAL MARKETING

COURSE CODE : MBB4723

SECTION A
a.
b.
c.
  1. Power Distance Index

This dimension expresses the degree to which the less powerful members of a society accept and expect that power is distributed unequally. In societies with low Power Distance, people strive to equalise the distribution of power and demand justification for inequalities of power.

  1. Long Term Orientation

Long term oriented societies attach more importance to the future. They foster pragmatic values oriented towards rewards, including persistence, saving and capacity for adaptation.

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