Hiring local workers who know the local language and local customs
COURSE NAME : INTERNATIONAL MARKETING
COURSE CODE : MBB4723
SECTION A | |
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a. | |
b. | |
c. |
This dimension expresses the degree to which the less powerful members of a society accept and expect that power is distributed unequally. In societies with low Power Distance, people strive to equalise the distribution of power and demand justification for inequalities of power.
Long term oriented societies attach more importance to the future. They foster pragmatic values oriented towards rewards, including persistence, saving and capacity for adaptation. |