Hybrid advertising assignment

Hybrid messages are messages that advertise, but are written as journalistic texts, so the reader of such texts is not entirely sure, whether he/she is reading an advertisement or a journalistic piece. Hybrid messages take over the typical journalistic genres, but write about certain products. Hybrid messages therefore do not have journalistic content, because they are ordered, paid for and not a product of journalists. They are also named hybrids, because they are not completely recognizable as commercials.

This leads to the main problem of hybrid messages, which is misleading the reader into thinking that what he is reading (a hybrid message) is a journalistic piece. 2 Types of hybrid advertising Hybrid advertising is common in almost every type of media, for example the TV and film industry, magazines, papers … and it can be divided into five types. The first type of hybrid advertising is placing the product into TV shows or other types of programs and presenting it to the public.