Secret brand marketing assignment

But depending on what type of deodorant and who the target market it the logo can have some fluctuations, like color, size and how it is incorporated into the entire design of the bottle. P ice Prices for Secret Brand products vary based on item, location and amount you buy. For instance if you were to look at Secret Clinical Strength antiperspirant you can find it for as low as $9. 99 to as high as $1 1. 59, with C. V. Pharmacy being the cheapest in my area. Comparing these prices to some of their competitors, it looks relatively expensive. Dove Clinical and Degree Clinical both sell for $7. 88 at Wall-Mart.

The way that Secret tries to look more competitive is by selling a package deal of 2 clinical strength deodorants for Just $13. That Wall-Mart, which is Just under what you would secularly pay for 2 separates with a competing brand. Meaning $6. 95 per unit, which is a great deal if you are able to pay for a bigger quantity. This could be considered a quantity discount, where the larger the packs you buy the cheaper per unit you have to pay. They really want you to buy bigger quantities and then they hope that by the time that you need it you have forgotten, lost, or gotten rid of the extra ones you bought so you end up buying more.

The idea is that if you are going to buy an antiperspirant and you go to the deodorant aisle in any store that you will be able to find products from the Secret brand. Some stores may limit the variety, size, and quantity that they can carry in the store. If you are not into shopping in-store, you are in luck, you are also able to purchase Secret Deodorant from online retailers such as Amazon, drugstore. Com, Walgreen, and Wall- Mart to name a few. Proctor and Gamble have an online e-store where they sell all of the products that they make.

Many stores have now created APS for smartness, pods, and pads where you can buy things with Just one click. This makes it easy to do shopping from virtually anywhere that you have internet. Proctor and Gamble has two manufacturing plants that create all of their Secret deodorant; one is located in Greensboro, North Carolina, and the other in Mexico City, Mexico. The products are old in over 180 countries worldwide. Promotion One way that Proctor and Gamble is trying to market their products is through social media.