Role of mass media in indian society assignment

The mass media serves the society by highlighting the prevalence of such’ ills as nepotism, cronyism and corruption in institutions and by carrying on relentless campaign against them. It has been instrumental in bringing an end to the oppressive regimes of cruel rulers. It has unearthed political scandals, kickbacks received by highly placed men. In India from Hawala to Nether case, role of mass media has been highly commendable. The heinous crimes of Nether could be exposed due to active role of media. It was the media which exposed the cruel face of the police in fake counter killing of Sohrabuddin Sheikh and his wife Rukhsana.

Moreover, editors and writers of articles expose the excessive of men and power. Thus, they serve the society by ensuring justice to those victimised by the government machinery. In the course of ensuring the fairness and solemnity of their job, the upholders of justice and humanitarian causes have to bear the brunt of humiliation, torture and imprisonment. Often they have to sacrifice their lucrative jobs to uphold certain cherished principles. The power of mass media, particularly the visual media is awful. No one, howsoever powerful he may be, can effectively combat it.

In a way it causes loss of human resources to society as well. Furthermore, the portrayal of women in media, to some extent is responsible for increasing violence against them. The scenes of atrocities and torture against women are very common in film and TV. Here, the woman is atrociously portrayed as an object of entertainment, required to dance, sing, expose and vanish. Scenes of indecency on the part of women are almost mandatory in films and this is pictures in such a manner that instead of generating pathos, they arouse the excitement in the viewers.

Besides, scenes of gruesome killing and vulgar dialogues are integral part of fumes. All these are contributing to the moral downfall of society. In an age of commercialisation and consumerism, the media to some extent, has deviated from its path of avowed impartiality and clean journalism. They often indulge in petty means to gain material benefits, i. e. to boost their sales. At times, what most papers give their readers is simply sensation-creating stuff. They publish stories about the private life of celebrities and obscene photographs.