Market study marketing assignment

For the Ore we acquired a data of 216 boxes for South Mindanao market sale for the month of august. From five to three years ago the company had a constant sales and growth. They had balance sales, but during the 1999 to present there was a decline. There was decline due to the Asian crisis making the company change its plans and its factory been transferred to Thailand. Due to the high wage rate in the Philippines, The Company also removes some of its employees. The company also changes its primary or sole distributorship in the Philippines. Transferring the distributorship from Quelling distributor to JDK PHIL.

Making a great change in the whole marketing plans. If the Asian crisis will continue the company will remain stagnant in its growth. The many will also expand try to expand its product lines to guarantee the customer satisfaction for the company and their products and also have to go on cost cutting plans. But if it should improve; the Philippine economy the company will gain its post making the lives of Filipinos better by giving them Jobs. 2. The Macro Environment Socio-cultural If there’s an increase of population there’s a big possibility of increase of potential consumers.