Influence of advertising assignment

In many instances no amount of advertising, however clever or persuasive, can keep people from making such changes. On the other hand, advertising itself is often the cause of the customers decision to change products. An especially interesting example of how advertising has influenced the American way of life is provided by modern newspapers, magazines, and radio and television services. The price that people pay for publications is far less than the actual expense of gathering news, paying for articles, and printing.

Advertising revenue makes up the difference and provides the profit for publishers. Without advertising, newspapers and magazines would have to curtail their services. Many publications would be compelled to go out of business, and others would have to raise their prices to readers. Advertising also pays practically the entire cost of radio and television broadcasting in the United States. Does advertising exert a good or bad influence on people and society? This question cannot be answered with a flat statement.