Subcultures and subcultural marketing assignment

Let us now look at some of these aspects of subculture in greater details. 1 Regional, Ethnic, and Religious Influences on Consumer Behavior o Regional Influences A. Regions within the country, B. Regions across the World. O Ethnic Influences A. Ethnic Groups within the Country, B. Multicultural Marketing, C. Ethnic Groups around the World. O Religious Infill ounces The three major aspects of culture that have important effects on consumer behavior are regional, ethnic, and religious differences.

Firstly, consumption patterns may differ in various regions of Bangladesh and the world, and marketing strategy can sometimes be tailored specifically to these regions. Secondly, our country has a number of different ethnic groups, and population trends will dramatically alter the demographic profile of the country in the next 50 years. Ethnicity Ethnic origin refers to the genetic irritate group a person is born in- marketplace behavior and marketer response; ovary mainstream marketing for ethnic markets; o Pay attention to customs; 0 Product adaptation; souse of multicultural models in advertising.

First, household members can play different roles in the decision process (gatekeeper, influencer, decider, buyer, and user). Second, husbands and wives vary in their influence in the decision process, depending on the situation-husband-dominant, wife-dominant, autonomic, or syntactic. 3. Chirography’s: Values, Personality, and Lifestyles We need to answer these questions regarding the role Of chirography’s in affecting consumer behavior. L. Values A. How Can Values Be Described? B. Which Values Characterize Western Culture? C. Why DO values Change? D.

What Affects Our Values? E. How Can Values Be Measured? II. Personality A. How Has Personality Been Studied? B. Do Personality Characteristics Affect Consumer Behavior? Ill. Lifestyles IV. Chirography’s: Combining Values, Personality, and Lifestyles and Lifestyle Survey, B. Other Applied Cryptographic Research. A Values Values are enduring beliefs about things that are important. They are learned wrought the processes of colonization and acculturation. Our values exist in an organized value system, with some values being viewed as more important than others.