International marketing concepts assignment

One of the tasks of PR is to generate favorable publicity. PR is also responsible for handling issues and complications that arise in the media around the world that involve their company/product/service. PR is not responsible for any advertising, rather using different outlets to handle public relations related activities. PR is vital for global companies as they serve many different roles. They are called upon to build consensus and understanding, create trust and harmony, articulate and influence public opinion, anticipate conflicts, and resolve disputes. There are many differences between PR practices around the world. 8.

What are some of the ways public relations practices vary in different parts of the world? Public relations are affected by cultural traditions, social and political contexts, and economic environments. There are different ways to communicate in developing countries versus communicating in the United States. In the United States, PR is increasingly viewed as a separate management function. However, in Europe PR professionals are viewed as part of the marketing department. China is a country that lacks strong public relations. They are not able to handle damaging media content and they are not able to publicly explain their views.