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Introduced round decisionslaunched ally high-invested maximum intech markethuman resourceissued short-term andinvested automationlong-term loansround resulthit emergency loanloss overall marketof million sharedecrease share pricerise productivity indexround analysisdigby acquired high-increased competitionchester gained marketbaldwin sold high-erie miscalculatedtech market sharetech product lowproduction leadingwith high inventoryround decisionincreased mtbfinvested maximum amount total quality managementissued short-term and long-term debtsincreased automation for all three productsround resultonly company withincreased inlowest labor costacquisition overallzero inventorymarket sharehighest contribution marginachieved highest december customer surveyround analysisable lowable low techamazon amazon tech forecast share awareness accessibility contribution marginimproper investment inanalysis cont did not invest inchester introduced newplant improvementproduct high-techhr and tqm otherround forecastable low techally high techtechsales share awareness accessibility contribution marginthank you

Round 2
Decisions

DEBT
25 DAYS
BALDWIN

CHESTER

ERIE

2.0%

-7.2%

-13.0%

-11.2%

-11.9%

ROE

-29.8%

2.4

2.5
$4,301,741 ($234,702) $3,407,577

($2,165,143) ($1,608,860)

DIGBY’S ACTUAL MARKET SHARE BALDWIN’S PRODUCT BASE WAS

Tech Market

Round 3
Result

Rise in Productivity Index

IN LOW-TECH MARKET SHARE IN LOW-TECH
MARKET PRICE

Round 4
Decision

Round 4
Result

Able – Low Tech

Amazon –

High-Tech

(Forecast)

600

559

15%

Accessibility

75-80%

40%

Round 4

IMPROPER INVESTMENT IN

Analysis (Cont.)

BALDWIN AND ERIE

Amazon – High-

1,400

12-18%

12-18%

Accessibility

85-90%

35-40%

25-30%

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