Judges will consider the linkage between strategy

Categories are open to both B2C and B2B submissions. Judges will consider the merits of each submission taking into consideration that metrics and success factors differ between B2C and B2B marketing programs. Judges will consider the linkage between strategy, execution and outcomes achieved.

Each nomination will be judged against the following criteria – for all categories:
•Individual category criteria
•The extent to which the person, team or project has reflected the intent expressed in the category descriptor
•That entries show a clear alignment between the situational analysis, strategy, actions undertaken and outcomes achieved (against set goals and objectives). Judges will allocate scores across these dimensions
•Evidence of commercial benefits to business and/or social impact; return on marketing expenditure and/or degree of social change
•Action-ability of results, including clarity of recommendations, relevance and feasibility of marketing initiatives
•The submission must have been active within the period of 1 January 2020 to 30 April 2021

Additional Benefits
Weight: out of 10
Maximum words: 250

Applicants are strongly advised to provide additional information to support their submission, such as videos, images etc however this is not mandatory.

Judges will be looking for submissions that demonstrate how a particular societal issue has been influenced by a well-informed integrated marketing program. This category is open to pro bono providers as well as NFP or commercial organisations.

Submissions should address:
• How scoping was undertaken to ensure that the social issue and range of interventional options were properly considered prior to the development of a marketing program • How the social change marketing strategy integrated with the overall strategy
• Effectiveness of program or campaign execution (taking into consideration originality of approach to the target audience/community)
• Results/effectiveness against pre-determined metrics and KPI’s

Winning

There will be a maximum of eight (8) finalists nationwide, finalists are determined by scores over 70% of the top score unless otherwise specified.