Defining marketing for the 21st century assignment

Selling the product rather than trying to understand and meet the customer’s real needs. “ Customers are increasingly choosing vendors on the basis of long-term value, not long term history. ” …. Anonymous. “ The value decade is upon us. If we can’t sell a top quality product at the world’s lowest price, you are going to be out of the game….. The best way to hold your customers is to constantly figure out how to give them more for less. ” ……Jack Welch, Chairman, General Electric. “ The sales department is not the whole company, but the whole company better to be the sales department” …. Anonymous.