Kit kat marketing assignment

Since this is a product that is sold on an international level, the marketing plan will be different in each country or area based upon that particular areas desires and the market research. In the social and cultural environment when making decisions for the marketing plan, the company also must decide what areas of marketing are most suitable, for instance should a Kit Kat bar commercial be televised during football games or when cartoons air.

This is decided based upon the average consumer of this product and the company must determine whether the main consumer is children or middle aged men. The economic marketing environment is essential to the marketing of the Kit Kat bar in the area of pricing. The pricing must be in a range in which the customer is willing to pay and can afford. Chocolate bars are not a necessity, more of a treat or desire, therefore the pricing must also take into consideration the current economic times making a price point that the consumer will pay even if the economy is tough or money is tight.