Lahore and peshawar equally
Marketing progress report final assignment
Lack of opinion: FUTURE PLANS: About 60% of the questionnaires have been filled by participants who are in Karachi. The rest have been distributed in Rawalpindi/Islamabad, Wah cantt, Lahore and Peshawar equally. This will give us a good idea of Pakola’s market outside Karachi too. Data would be tabularized and graphed as soon as the questionnaires from outside Karachi are received. RETAILER QUESTIONAIRRE Ans: __ Q2) Is Pakola the first preference of your customers?
Q3) What do you think is Pakola’s share against the other available brands in soft drinks? Q7) Which flavor is asked for more? (5 for most; 1 for least) Q8) Which age group demands Pakola more? (5 for most; 1 for least) Q9) What does the consumer buying behavior suggests, are they Q10) Does Pakola initiate any promotional campaign through retail outlets? If yes than what they do? _ Q11) Have you noticed any decrease or increase in Pakola’s sales in your store over the past few years?