Characteristics of sme’s marketing assignment

Useful way for Seems owners/managers to expand marketing expertise and knowledge is networking. ‘ Marketing networking’ in Seems being defined as the network processes that are undertaken by Seems owner-managers in managing their marketing activities by communicating activities with people, attending relevant trade vents, gathering information regarding business activities in order to do business plan and performing marketing activities. One dimension in which entrepreneurial marketing is different to conventional marketing is its heavy reliance on relationships. More recently this has been recognized and christened ‘ relationship marketing, which can be contrasted to the more traditional transaction marketing.