Macro environment analysis
Lecturer: Dr Anita Love
Trimester1, 2020
Table of Contents
Introduction to the Company
Company Description and Problem Statement
Company Analysis
Three former graduates of The University of Sydney started the company Study-mate Institution and they had convinced some retired professors to provide their guidance to the needy students with the help of this venture. The company’s mission or aim is to help the students who are not being able to buy costly books to make notes or having difficulties in understanding the study materials provided by their respective collages within the next 3 years. This institution helps to provide guidance and notes on Literature, Economics, History, Mathematics, Physics and Chemistry to the students with a very low sum of 20 Australian dollars per month, whereas many similar institutions are charging around 50-100 Australian dollars per month (Hyde, 2018). However, as the number and capacity of the staff is low and there are not many students who have enrolled yet the company is not making enough profit. In this context, the three owners have decided to hire more graduates for different academic disciplines in order to increase the ranges of subjects and in turn increase the number of students enrolling in this institution for classes and notes.
Market Situation
Market Overview
At present there is a great demand for private tuition classes in Sydney and in all over Australia. This due to the fact that the courses offered in the leading universities are remarkably difficult and the classes provided by the colleges are only li9mited to 40 mins to an hour at maximum. Therefore, majority of the students in their first year of collage are unable to form a clearer notion of the courses that they have chosen out of passion or need (Webb et al., 2017). Therefore, opening up a institution that offers guidance and various notes regarding difficult subjects and topics proves to be a good initiative for the three friends who opened up Study-mate Institution.
Macro Environment Analysis
Economic Analysis
The economy of the country has been considered as a leading economy in the world in the past. However, due to Brexit the economy has been shaken as Australia depended on UK for their trades and commerce (David and Rahman, 2020)
A multiracial and multicultural society can be witnessed in the country
The people of Australia are vey welcoming as they have welcomed many international students, who have come to study in the universities in this country
Legal Analysis
However, one of the most criticised aspect of Australia is their failure to have a proper legal structure
Micro Environment Analysis
Competitor Analysis
Competitive market Summary
Consumer Analysis
In the case of Study-mate Institution, the customers are chosen from the different sections of the society within Sydney. In addition to that, the attention has been given to giving equal opportunity for all the students belonging to various ranges of intelligence. In addition to that, the emphasis will be given on the students who are in their first years of college (Kidson et al., 2019). The company in discussion will promote their services at the beginning of the academic sessions in July and January and will promote via leaflets, banners and online promotions in order to attract the attention of the customers. The institution will also take the aid of the alumni members of The University of Sydney for promoting their services to the needy students.
Collaborator Analysis
Here in this case the main collaborators of the institution are the members of alumni of The University of Sydney (USYD). In addition to that, the owners of Study-mate Institution are trying to align their operations with a similar type of institution of Sydney, named Tutoring for Excellence (Tutoring for Excellence, 2020).
SWOT Analysis
Marketing Initiative and Goals
Smart Objective
Specific-
The measurement of progress will be done with the increase in the number of students enrolled within the end of this year
Attainable-
The time allotted by the owners to achieve the goals and the mission of the company is within the next three years
Reference List
College, E., 2020. Online HSC Tutoring | Elite Tutoring College Sydney. [online] Hsc-tutoring.com.au. Available at: <https://www.hsc-tutoring.com.au/> [Accessed 1 April 2020].
Marginson, S., 2016. Higher education and the common good. Melbourne Univ. Publishing.
Pratiwi, P.S., Xu, Y., Li, Y., Trost, S.G. and Tjondronegoro, D.W., 2018. User profile ontology to support personalization for e-Coaching systems.