Does marketing create or satisfy consumer needs? comment on the "dark side” of marketing assignment

If people have the means, they will buy the latest and greatest tech gadget, no matter what the price may be. Marketing gives people the choice of which gadget consumers they can buy. Capitalism at its best, supply and demand. However, there has been criticism that marketing has led people to purchase goods or services that were either not needed or more expensive. Abraham Maslow believed that people have basic needs and are motivated to full fill those needs before moving on to other needs. For instance, one of the basic needs people have is eating. Marketing does not make a person hungry, it is more human nature.

Ultimately, the decision to purchase a product or service is made by the consumer. I believe that pressures from society as well as marketing tactics may influence a consumer’s decision making. However the responsibility solely rests on the consumer; they can easily choose to buy, buy something else, or not to buy at all. What is the greater benefit, having more choices or not having choices at all? I personally enjoy having more choices. “ Marketers do not create needs: Needs preexist marketers. Marketers, along with other societal factors, influence wants.