Marketing and activity assignment

Nations product/market expansion grid can be useful in identifying growth opportunities through market penetration, product development, market development, and diversification. Consider a food retailer like Subway, which makes sandwiches and offers chips and drinks. Think creatively to describe one growth opportunity for Subway for each of the four product/market expansion grid cells. Activity 2. 3 Idea for a Marketing Debate-?? What good is a Mission Statement? Virtually all firms have mission statements to help guide and inspire employees, as well as signal what is important to the firm to those outside the firm.

Mission statements are often the product of much deliberation and discussion. At the same time, some critics claim that mission statements sometimes lack “ teeth” and specificity. Moreover, critics also maintain that in many cases, mission statements do not vary much from firm to firm ND make the same empty promises. Take a position: “ Mission statements are critical to a successful marketing organization” versus “ Mission statements rarely provide useful marketing value”. Activity 2. 4 Do you agree that the value chain is only as strong as its weakest link?

How do these sources work together to meet an organization’s information needs? B) What advantages do secondary data have over primary data? What advantages do primary data have over secondary data? Why is secondary data typically the starting point for market researchers? Apply the issues you have read about to the following questions. How might observational research be used to understand a consumer’s decision to purchase a greeting card? What other information that is not observable might you want to know about a consumer’s greeting card choices, and how would you obtain it?

Idea for a Marketing Debate -?? What is the best type of Marketing Research? Many marketing researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. Take a position: “ Marketing research should be quantitative”, versus “ Marketing research should be qualitative”.