Marketing and subway sources assignment

Besides most of these countries have sufficient distribution and transportation infrastructure. However Subway still needs to customize some of its menus for these countries to adapt their standards. 6. Why do you recommend this marketing PLACE strategy to Subway to counter the threats to its business? Because the local people in these countries cannot be able to adapt other fast foods like burgers, fries and chicken strips very easily. This contradicts to their traditional eating habits. This is an important opportunity for Subway because it is a global brand and it offers a rich variety of foods that fits local tastes.

There is no doubt that the company can acquire the lion share in these markets in a few years. 7. What marketing PROMOTION strategy would you recommend to Subway to counter the threats to its business? I would recommend Subway to create brand awareness by focusing on healthy eating habits. The firm can use popular local people and icons in its advertisements in the domestic and international market. It can also sponsor seminars about healthy eating habits, diet and obesity issues. Commercials should be honest, quiet, and direct that can lead customers to the point. . Why do you recommend this marketing PROMOTION strategy to Subway to counter the threats to its business? Because most of the other top competitors can never compete with Subway about the health standards of their meals. Besides obesity concerns is another opportunity that can help the company to attract a different customer segment. Subway Sources 1. Datamonitor: Doctor’s Associates 2. Subway http://www. subway. com 3. Marketing strategies http://nmc. itc. virginia. edu/E-folio/1/EDIS542/2004Fall-1/cs/UserItems/cng9r_447. html