Marketing myopia summary assignment

Therefore, the petroleum industry owes its continued success to other product developments. In order to avoid “ marketing myopia” companies must make four Steps. TO begin they must adapt to the requirements of the market, and the faster the better _ Second, the company must employ a vigorous leader Whose vision and rive set the pace for the company. Third, the entire organization must be customer creating and customer satisfying organizations. Lastly, the company must think of itself as buying customers.

Contemporary marketing focuses on the needs of the buyer versus the seller. Levity’s work with Marketing Myopia relates directly to that point. Businesses are no longer able to sit back and enjoy continued market growth. They must focus on the buyers needs and at the same time take necessary steps to make its own products obsolete. Furthermore, business must focus on what industry they lace their product, as with the railroad being in the “ railroad” business rather than the “ transportation” business.