Marketing of nike case assignment

The business will do better if they concentrate on meeting customers’ needs than on selling products. Therefore, the downfall of this industry is because of incorrectly defining vision by their improper managers. According to Theodore Levity, there is no such thing as a “ growth industry’, He suggests that in present time every industries could have many competitive bustiest for any products and the company which focus on capitalizing their ” growth opportunity’ go into ” shadow of obsolescence” or decay.

They fail to see the foreseeable threats from substitute which could suddenly kick them out their business. For instance, Kerosene in lamps was left behind with the invention of electric bulbs. Furthermore, Theodore Levity illustrates four strong points arguing why these industries stand still in their growth, including population myth, no competitive substitution myth, faith in mass production and preoccupation with scientific research and development techniques. Firstly, in population myth, they suppose that if the number of consumer grows, sales also will grow.