Marketing plan for restaurant assignment

We treat our employees as we want them to treat our customers. We believe in spreading the Brazilian Barbecue Tradition. We believe in you the customer, and by this tradition we will continue to make a reasonable profit, that will allow us to remain competitive, healthy, community involved, and a Family Restaurant where generation will continue to gather. We seek your comments, for we realize to exceed your expectations, we need to know what they are. Your safety, health, comfort, nourishment and Quality Service are Number “ One” to US!!! 2. 0 Situation Analysis

Over the past two decades Japan’s restaurant landscape has been profoundly reshaped by the nation’s phenomenal industrialization and burgeoning affluence. Demographic shifts, including smaller households and more working women, have also contributed to the dining-out boom. As living standards and disposable incomes have soared, commercial food service has assumed an increasingly vital role in the work-oriented lives of the Japanese. According to recent figures, away-from-home food sales in Japan grew nearly 50 percent since 1980, from 15. 8 trillion yen, or $70 billion, to 23. trillion yen, or $163 billion, last year. Brazil experienced one of its worst economic, social and political crises in the 1980s that led to the migration of many Brazilians to other countries. Among them, many Japanese-descent Brazilians decided to work in Japan as temporary migrant workers. Opposite to that of Brazil, Japan was experiencing the height of its bubble economy during the 1980s. And it did not have enough workers to fill the increasing need for labour of its industries. To respond to the country’s needs, Japan was forced to allow the entry of foreign workers.