Marketing profile assignment

Many loyal Justice customers actively seek “ J Bucks Cards” or “ Fun Cards” when they shop during these specific times of the year that the store offers them and look forward to using them later to buy more merchandise at other times, therefore making Justice’s special offer of the cards a kind of push and pull strategy (Kelly, Williams 210) because the cards “ push” rodents to consumers by offering them more money to spend with each $50 they spend and therefore “ pull” more products through the distribution channel (Kelly, Williams 212) which is the retail store, Justice, itself.

The “ J Bucks” and “ Fun Cards” can also be considered to be a sort of coupon (Kelly, Williams 206). An extension of Teen Brands, Inc. And Justice’s young boys counterpart is a retail store called “ Brothers” that is instead aimed at young “ teen” boys ages 7-14 and operates and works in the same fashion as Justice does (Kara, “ It’s Not Easy Being Teen”). Additionally, Justice, as of 2006, also hosts birthday parties that have themes such as “ rock idol” or “ movie star” and these birthday parties average up to 157 parties, which is about 1, 100 girls, every couple of months (Lappets, ‘ Teen Brands revisits first strategy’).