Marketing takeaways assignment

Here is what has captured me of what we studied during this course, the strong interconnection between topics. The first step is a bridge: define your target audience and select the objectives to be accomplished by the marketing campaign. If I do not have in mind what kind of information and which specific information about my revolutionize technology is to be delivered to each individual potential customer, it is as if I have nothing to sell at all. Design of communication follows the principle of absolute clarity, whichever kind of instrument and media used through whichever channel selected has to be clear, effective, and transparent.

The customer is not to look for the desired information, it is to be struck by whatever notion he has to find. Is he a component manufacturing? We’ll have to come up with a marketing strategy delivering him as first thing that it will take him less time to produce each single unit and quail significantly improved compared to every other piece of machinery available on the market. Budgeting serves to quantify how many resources are to be deployed for the racketing campaign in order to define the media mixing to deliver our product to the market.