Sex in advertising assignment

The public has become less sensitive to sexy ads, but increasingly irate about claims involving food and Mother Earth. “ While we will tolerate an expansion in areas that may offend our prurient interest, we are not prepared to do that with products that effect our quality of life” said Stuart Lee Frilled, an attorney with the New York based law firm of Davis & Gilbert, who specializes in advertising (Baltimore Sun, pig Advertisers are helping to fuel an unhealthy obsession. Women’s dissatisfaction with their bodies is considerably more prevalent now than a generation ago. “ Ours is now a society that is increasingly preoccupied with appearance and weight,” says Judith Robin, Ph. D. , former chairman of the psychology department at Yale University, currently president of the University of Pennsylvania in Philadelphia and a recognized authority on body image. Magazine covers, TV shows, music videos and movies tend to feature very thin women over those with more realistically filled-out figures.

Advertisers want people to feel dissatisfied with our current appearances, so they will be more inclined to purchase their products that offer improvements. ” The media now exposes us to this single ‘ right look’, and the beauty industry promises that anyone can attain it,” writes Dry. Robin, who is also the author of Body Traps: Breaking the Binds That Keep You from Feeling Good about Your Body (Food And You; pig. 33). Shame often hinders would be gym goers for fear of embarrassment. Health club advertisers often showcase cannot ill clad, sculptured bodies working out.

There are people who consider this form of advertisement to be in poor taste because of the advertising techniques. They oppose advertisements with sexual overtones and advertisements with adult content that appear in media available to and directed toward children (Advertising, pig 67). Even the foreign market of developing countries such as war torn Cambodia are being flooded with the promise of the good life. Beer commercials in Cambodia show fit young men leaping and sprinting while promises of physical and intellectual prowess flash on the television screen.

In one popular spot, a man cracks an egg into his beer, and the yoke transforms into a woman, he drinks down the attractive brew with a slurp ( Yahoo! News, yahoo. Com/ headlines/961129). The Spanish government introduced legislation in April, 1986 to ban misleading, unfair, or irrational advertising. The bill would also regulate the use of testimonials, comparative advertising, and the material that is offensive to the dignity of women or fails to respect the rights of children. ( Edward Mark Amaze, Britannica Annual 1 989, pig 265).