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Methods and tools marketing research and data analysis

Bachelor of Business (BBus)- Holmes Assignment Help

Subject Description

HC1052 - Organizational Behavior  
Organisational behaviour provides students with a platform for understanding the dynamics of individual and group interaction with an organisational setting. The subject is particularly relevant in the context of current debates about human capital in a knowledge-based society. Students will have the ability to assess the impact of the behaviour of individual people on other members of an organization, within a change management framework.

HC1062 - Decision Making and Problem Solving 
This subject covers the main concept and theories of doing business-related research and produce a foundation for a decision maker from which to make respective decisions to avert a problem or embrace an opportunity.

HC2101 - Performance Management for Human Resources  
Performance management for Human Resources examines how individuals in an organisation contribute to overall performance. Specifically, this subject highlights techniques, functions and management approaches that inhibit or enhance organisational performance. Students will possess the necessary skills to identify performance-related issues in various organisational settings.

HC2112 - Services Marketing and Relationship Marketing 
Services marketing and relationship marketing identifies the complexities involved in the marketing and management of intangible services. In addition, the subject explores the importance of building strong customer relationships and its impact on business growth. Students will assess the current service orientation of various organisations and will possess the necessary knowledge to develop and implement relevant relationship marketing strategies.

HI2011 - International and Global Business 
Examines international business concepts, topics, and cases from the viewpoint of managers and their organisations considering issues from the perspective of why should a business manager be familiar with this issue, and what practical benefit will such knowledge give to the manager and the manager's organisation?

HI3021 - Export Market Development 
The purpose of this subject is to provide an understanding of export management introducing students to the principles and practices of Export market Development and International Trade. Topics covered include the role of market research and metrics in formulating export strategy in response to specific market conditions. A general discussion of the fundamental role of exporting in the overall framework of both business and non-business settings is undertaken. The basic tools of export management such as documentation, foreign currency, market entry strategies, pricing, financing, risk assessment and promotion are also discussed.

HK3041 - Product & Service Planning and Management 
This subject is critical in the development of skills regarding the development and management of new products and services. After successfully completing this subject, it is expected that students will be able to: understand the new product development process and the various parts of it; develop a new product development plan and explain all important aspects of product and services planning and management decision making.

HK3052 - Marketing Communications 
Marketing Communications explains the concept and importance of integrated marketing communications (IMC), how to develop an IMC strategy, operational plan, and budget. Most importantly, students will know how to use different marketing tools effectively and appropriately when communicating to different target markets.

Core Subjects

  • Interpersonal & Electronic Communication

  • Economics and International Trade

  • Managing People & Organisations

  • Comparative Business Ethics & Social Responsibility

  • Integrated Business Management Project

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