Methods and tools marketing research and data analysis
Bachelor of Business (BBus)- Holmes Assignment Help
Subject Description
HC1052 - Organizational Behavior
Organisational behaviour provides students with a platform for
understanding the dynamics of individual and group interaction with an
organisational setting. The subject is particularly relevant in the
context of current debates about human capital in a knowledge-based
society. Students will have the ability to assess the impact of the
behaviour of individual people on other members of an organization,
within a change management framework.
HC1062 - Decision Making and Problem Solving
This subject covers the main concept and theories of doing
business-related research and produce a foundation for a decision maker
from which to make respective decisions to avert a problem or embrace an
opportunity.
HC2101 - Performance Management for Human
Resources
Performance management for Human Resources examines how individuals in
an organisation contribute to overall performance. Specifically, this
subject highlights techniques, functions and management approaches that
inhibit or enhance organisational performance. Students will possess the
necessary skills to identify performance-related issues in various
organisational settings.
HC2112 - Services Marketing and Relationship
Marketing
Services marketing and relationship marketing identifies the
complexities involved in the marketing and management of intangible
services. In addition, the subject explores the importance of building
strong customer relationships and its impact on business growth.
Students will assess the current service orientation of various
organisations and will possess the necessary knowledge to develop and
implement relevant relationship marketing strategies.
HI2011 - International and Global Business
Examines international business concepts, topics, and cases from the
viewpoint of managers and their organisations considering issues from
the perspective of why should a business manager be familiar with this
issue, and what practical benefit will such knowledge give to the
manager and the manager's organisation?
HI3021 - Export Market Development
The purpose of this subject is to provide an understanding of export
management introducing students to the principles and practices of
Export market Development and International Trade. Topics covered
include the role of market research and metrics in formulating export
strategy in response to specific market conditions. A general discussion
of the fundamental role of exporting in the overall framework of both
business and non-business settings is undertaken. The basic tools of
export management such as documentation, foreign currency, market entry
strategies, pricing, financing, risk assessment and promotion are also
discussed.
HK3041 - Product & Service Planning and
Management
This subject is critical in the development of skills regarding the
development and management of new products and services. After
successfully completing this subject, it is expected that students will
be able to: understand the new product development process and the
various parts of it; develop a new product development plan and explain
all important aspects of product and services planning and management
decision making.
HK3052 - Marketing Communications
Marketing Communications explains the concept and importance of
integrated marketing communications (IMC), how to develop an IMC
strategy, operational plan, and budget. Most importantly, students will
know how to use different marketing tools effectively and appropriately
when communicating to different target markets.
Core Subjects
Interpersonal & Electronic Communication
Economics and International Trade
Managing People & Organisations
Comparative Business Ethics & Social Responsibility
Integrated Business Management Project