Marketing management final project sample assignment

Among those competitors, Wheeze is the main challenge faced by Exiting. Wheeze, lies at the Tattooing city of Jagging Province, China, 57 kilometers from company called Wheeze Tourists Development Ltd. , its reputation grows steadily and internationally. First of all, the well-organized office website enables tourists to find out the detailed information about restaurants, tourist attractions, accommodations and cultural activities easily. Second, having those five-star hotels, luxury restaurants and clubs made Wheeze successfully targeted at high income consumers.

Also, there are bunches of cultural activities during the peak seasons to attract various types of consumers. Finally, it uses price bundling to encourage tourists to choose tour combos, which include the price of transportation, meal, accommodation and some cultural activities. However, Wheeze has several weaknesses as well. Because of the smaller area, Wheeze is crowded during the weekends and festival period. People cannot really enjoy the feelings that watery town supposes to provide, and the price for accommodation is higher than usual.

Exiting has a peaceful and beautiful environment, crisscrossed rivers and well- preserved ancient architecture. One ceilings corridor called main You Change Lang” is about one thousand kilometers long, and it is like the silk belt winding along the river. There are also romantic stories about Exiting and this ceilings corridor that helps tourists to better understand this place. Exiting is known as “ The Land of fish and Rice”. Basis Fish, which was bred and grew in the lake, is famous for the fresh, nice meat quality and rich nutrition.

Also, there are crabs called “ Red of June” is famous for the delicious taste and fresh meat as well. The story behind the name is that the crabs are from the river at June of the lunar calendar, and it will become brightly red immediately after steaming in the clean water. Along the ceilings corridors, tourist can find various handcrafts in those small featured shops. Like earnings, long dresses, stylish clothes. Those are all made by local people and it is hard to buy from somewhere else. There are lots of other activities tourists can Join.

Exhibition Exiting is promoted through active participation in exhibitions. For example, the Taiwan-Jagging Trading and Cultural Exchange Exhibition help to collect bilateral governments and traveling agencies to promote Exiting together. TV plays and movie The beautiful environment of Exiting attracts not only tourists but also film makers. Famous Hollywood movie “ Mission Impossible Ill” contains several scenes in Exiting. It helps to promote the town by showing the historic and classical Chinese town to more foreign countries.

Also, the town is attracting more and more Chinese film makers to film the Chinese costume and dramas here, as to increase the reputation of the place. Targeting and positioning We believe that Exiting can target not only for Chinese people, but also foreigners. Joining the campaign with Shanghai Expo this summer, there are 116% increase of the number of tourists who arranged to Exiting for a months. In addition, because of he geographical advantage, tourists who look for premium and international services can travel back and forth from Exiting within one day.

Also, during those traditional Chinese festivals, Exiting can have some cultural related activities to interact with audience, like wrapping the dumpling, or traditional paintings. Those cultural interactions can help to build up the positive impressions and create more fun to tourists’ Exiting experience. The official website The official website, wry. Exiting. Com. CNN, is the face of Exiting. The website should be user friendly, and well communicate with both current and potential consumers. However, the Exiting official website fails to meet this demand in some aspects.