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Now respectively the worlds largest gum and candy brands

Cadbury marketing plan assignment

He joined Cadbury North America in 1983 as assistant general counsel where he gained extensive international experience in senior legal, marketing, sales, strategy development and general management roles within the Company. Andrew Bonfield, Chief Financial Officer Designate Joined Cadbury as CFO Designate in February 2009 and will be appointed to the Board and become CFO in April 2009. He was previously the CFO at Bristol-Myers Squibb (2002-2008), Non-executive Director of ImClone Systems Inc (2007-2008) and Non-executive Director of BOC Group plc (2003??? 2006).

His strong track record as an international and FTSE-100 CFO make him particularly qualified to lead the Cadbury finance function. Our sustainability commitments In January 2008, we established the Cadbury Cocoa Partnership together with the United Nations Development Programme, local governments, farmers and communities. This ground-breaking partnership aims to secure the economic, social and environmental sustainability of around a million cocoa farmers and their communities in Ghana, India, Indonesia and the Caribbean. Over the next ten years we will invest around ? 5 million to: ??? ??? ??? ??? Improve cocoa farmer incomes Introduce new source of rural income Invest in community led development Work in partnership In July 2007 we developed Purple Goes Green, our absolute commitment to take action on climate change. We became the first food manufacturer to commit to ‘ absolute’ (rather than relative) carbon reduction. Our stretching targets: ??? ??? ??? ??? 50% reduction in absolute carbon emissions by 2010 10% reduction in packaging used per tonne of product by 2010 100% water scarce sites with water reduction programmes by 2009 Campaign for change Please visit www. cadbury. com to find out more

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