Nudie marketing mix assignment

Later on, the company utilized several opportunity to broadcast at TV and continue to build the brand on the internet by telling company story and information on the website as well as designing market activities to draw customers’ interests to the website. In order to expand to international market, recently, Nude has cooperated and produce reduces along with Nestle, a large global cooperation, while remaining its own identify and keep a market presence in the global market. ) Which consumer groups are targeted by Nude’s marketing? Young children, who love fruit Juice and are particularly vulnerably to chemical substances preservatives. This can be observed from Nude’s brand image – the cartoon child figure and all the parents are more willing to pay for the premium price for pure, organic fruit Juice products than normal customers. On the whole, Nude’s customers include that looking for healthier drinks which is made solely of fruit with no additives or preservatives.