Organizational culture to drive innovation

Executive summary

Innovation approach and Competitive perspective 4

Introduction

Instagram is an American photo and video-sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger, and originally launched on iOS in October 2010. Instagram began development in San Francisco as Burbn, a mobile check-in app was created. The Android version was released in April 2012, followed by a feature-limited desktop interface in November 2012. Instagram was originally distinguished by only allowing content to be framed in a square (1:1) aspect ratio with 640 pixels to match the display width of the iPhone at the time. Facebook acquired the service for approximately US$1 billion in cash and stock. As of October 2015, over 40 billion photos had been uploaded.

Discussion

Instagram is a social networking medium that became a place to share the highlight of the life of the user as well as celebrities worldwide (Carlfuda, 2018). Instagram became a way for people of the world to share their thoughts, emotions through photographs, reels, and short videos of maximum file sized 650 MB or lesser than 10 minutes. Instagram delivered a unique style of social media experience to the people through product innovation.

Red Ocean strategy of Instagram

Innovation approach and Competitive perspective

Design thinking

Organizational Culture to drive innovation

Conclusion

This report concludes that being an entrepreneur one can establish a great position in the market by innovation and creation of strategies for competing for their r market rivals. Setting a great organizational work culture could increase the productivity of the employees and can lead employees to problem-solving and creating innovative ideas.

References

Carlfuda, 2018. Instagram: Social Media's Big Winner - Digital Innovation and Transformation. [online] Digital Innovation and Transformation. Available at: <https://digital.hbs.edu/platform-digit/submission/instagram-social-medias-big-winner/> [Accessed 25 March 2021].

MAB, 2018. Instagram – The Unstoppable Value-Creation Machine - Digital Innovation and Transformation. [online] Digital Innovation and Transformation. Available at: <https://digital.hbs.edu/platform-digit/submission/instagram-the-unstoppable-value-creation-machine/#_ftn7> [Accessed 25 March 2021].

Marr, B., 2018. The Amazing Ways Instagram Uses Big Data And Artificial Intelligence. [online] Forbes. Available at: <https://www.forbes.com/sites/bernardmarr/2018/03/16/the-amazing-ways-instagram-uses-big-data-and-artificial-intelligence/?sh=5bc3a85b5ca6> [Accessed 25 March 2021].