Ozhouse is working rigorously to achieve respect and gain reputation as the best provider of cleaning services and support facilities in melbourne. the company aims at providing residential cleaning services to the customers which are safe in respect to environment, can be trusted upon, and are delivered in a professional manner. the major goal is to attract and retain customers by providing best services.
Task 2: Develop and implement a business plan
Business Plan OzHouse
Executive Summary
Ozhouse Clean is a Melbourne based company that provides professional, residential cleaning services, that includes regular home cleans and also spring cleans. The company is a family business that was established by James and Nancy Anderson in 2005. James and Nancy are the Directors of the company. Amanda and Sarah are their daughters who are also employed by the company. Amanda handles the position of Operations Manager and Sarah handles the position of Administration Manager.
Ozhouse is working rigorously to achieve respect and gain reputation as the best provider of cleaning services and support facilities in Melbourne. The company aims at providing residential cleaning services to the customers which are safe in respect to environment, can be trusted upon, and are delivered in a professional manner. The major goal is to attract and retain customers by providing best services.
Caring: duty and responsibility of care towards the customers, the staff, and the environment safety.
Excellence: consistently trying to deliver the best quality experience with regard to the services provided by the company.
Providing with professional and friendly services to the customers.
In the first year of introduction of commercial cleaning services increasing the number of clients by 20% and by 10% in the coming years.
The house cleaning market’s upper end will be targeted by the business. At least it will appear in the yellow pages, ensuring that there is no need of any other cleaning service provider. There should be no mistakes made and also quality and honest services should be delivered. At present, the customers targeted are located in the greater area of Melbourne. The people who wants professional, trustworthy and immaculate cleaning services are referred to as target customers.
The competition in the Melbourne area is not ferocious in respect to dry cleaning/ laundry business. The major local competitors of the company are the Home Cleaning Melbourne and My home services according to the company. By intensifying the peace of mind of the customers along with time saving the company thinks that it will surely be able to win customers from the regular, and other competitors.
The customers targeted by Ozhouse Clean are located in the greater area of Melbourne. The target customers refers to people who wants to get the services that the company is providing. The company focuses on these people as they are willingly to use the services of the company by happily paying for the services they use. There are various cleaning services in Melbourne, buy Ozhouse is the one that only focus on the effluent targets exclusively. The wealthy people are considered to be consistent customers. The services for house cleaning for them do not depend upon the finances of every month. These groups acquire money for the services provided by the company always.
Pricing options
Quality Management Standard- ISO 9001
A management standard for quality is ISO 9001 which is designed to help the organization so that it can meet the customer needs and the requirements of stakeholders and handles the quality management systems’ fundamentals. Also, fulfilling the requirements that are compulsory in order to meet the quality standards. At Elite Cleaning and Environmental Services Ltd. Excellent services are provided keeping in mind the standards and personal attention is given to the clients, and the cleaning standards are at par.
Supplier relationships
For the maintenance of attractive and healthy conditions in home and at workplace, it is crucial to have cleaning products. To maintain a healthy indoor environment, it is necessary in addition to the basic aesthetic benefits of cleaning, the removal of dust, allergens and agents that are infectious. But there are various health and environment concerns that the cleaning products can bring forward. There may be chemicals in the cleaning products that can cause health issues along with eye, skin or respiratory irritation.
GREEN LINE INDUSTRIAL
Green line industrial develops, manufactures and distributes solutions for cleaning that is eco-friendly. Using a new approach we have a long-standing commitment towards the development of the product, the approach is eco-design. As micro=organisms occur naturally, they have a positive effect on the environment entirely. Enzymes are produced by every living organism that controls the metabolic functions.
Product: going to customers’ houses between the time slot of 6 pm-9 pm and three times in a week, free delivery and pickup service will also be provided. Convenient and good quality dry cleaning, laundry services and alteration services are provided by Ozhouse Clean.
Price: Generally, the prices that the businesses set are lower than that of the competitors. But in Ozhouse Clean the services are priced little higher than that of the competitors for the purpose of brand building and to increase customer awareness regarding the services provided. The name of the company set prices to match that of the competitors. On per service price, the pricing scheme is based. Furthermore, the working and professional customers are targeted that do not mind if the price is a bit high but cannot compromise with the service quality and convenience. People who have high earnings can willingly pay for the services, quality, convenience and features.
Advertising and Promotion are very crucial and helps in attaining success. The most crucial part of marketing is the social media platforms as it is an easy and effective way to reach out the customers. This includes, Facebook, Twitter, Blogging, LinkedIn groups, etc.
Actions
| Date | Actions | Resource requirements (financial, physical, human resources) | Key performance indicator |
|---|---|---|---|
| March 2019 | An incentive plan being developed for research and development staff as their pace is slow at innovateing | Eco-friendly cleaning services reflect pricing to cover product costs |
|
| April 2019 | Establish commercial cleaning service including: |
Contract with at least 15 new commercial cleaning customers during the first year Increase the number of customers by 30% |
|
| May 2019 |
|
Operations Manager | New marketing strategies result in sales and customer levels in the first year of planning. |
| June 2019 | Need to recruit a Marketing Officer | Advertising in local media for new employees Hire 7 additional employees according to the contract depending on the number of commercial cleaning customers. |
|
| July 2019 | Realign the Organizational Structure |
Budget of at least $100,000 for new Organizational Structure |
At least 20 new customers utilising environmentally friendly services in the first year of the business plan |
Overview of Business Performance
Ozhouse Clean have access to important information regarding the market and have the knowledge of the common attributes of its most valued customers. Mother's House Cleaning Service will grasp this information for a good understanding of who is being served, any particular needs they have, and how Mother's can speak in a better way with this group.
The indicators of performance have been achieved :
A 20% rise in total sales revenue.
A responsive environment for a cleaning service provider who has the motive to achieve life long relationships with customers has been created due to this change. The market is probably going to maintain better growth than the average growth it experiences because of the lifestyle that have been developed by the Australian within the past five years, working for longer hours. Because of the longer working hours the people have no time to focus on personal maintenance responsibilities like cleaning house. Alternatively, people will work for long time period and outsource the care taking of other, trivial or undesirable responsibilities.
An evaluation of the financial
The statement of cash flow, profit and loss account, and balance sheet have been designed on the basis of the information forecasted which is as correct and relevant as possible. Sales has increased consistently over the past 12 months showing the optimistic trend of sales. Ozhouse Clean is consistently attaining market share. Proportionately to sales revenue gross profit and net profit rises. The financial statements state that the business is running well enough and expected results are achieved.
House cleaning includes several things from cleaning the basic rooms like kitchen, bedrooms, bathrooms, along with more unusual jobs like small disasters that happens from children and pets. The major contribution to success are:
Professional attitude.
Since it is a start-up company just beginning operations, Ozhouse Clean is still in the speculative stages. The issue that is critical to Ozhouse Clean is to continue taking a fair fiscal approach- expanding at a reasonable rate. If the demand is sufficient and the service is not diminished then only expansion can occur.
Evaluation of the strengths and weaknesses
Employees who are dedicated toward their work.
Weaknesses
A great market percentage that is not aware of Ozhouse Clean's.
Shifting consumer habits that are moving in the direction of rising utilization of cleaning services.
Looking at opportunities and the weaknesses mentioned it seems like social media can be used as a good marketing opportunity. To get hold over old and new customers rather just having a website, our business can build up a Facebook page and open a Twitter account.
Setting up social media accounts/pages for business. Setting aside time or employing a staff person to update Facebook/ Twitter accounts. Setting up a Pinterest or Instagram account, purchasing a camera, and providing training to a staff person so that he/ she can take photos of animals and post on the social media accounts.
Meeting minutes
Location: Royal Room no.4, Wonder St.
Melbourne
Date: 30 January 2019
Attendees: Name(s)
Time: 09:00 am. -15:00 pm.
Rubbish bins emptied and cleaned.
Shower screens and mirrors cleaned and free of soap build up and streaks.
Cleaning-guy-boss Thomas will be primary custodial technician. He has worked with the Nature Care Company since its inception. Thomas acquire many years of experience of exercising similar jobs with a high rate of customer satisfaction.
Cleaning-guy-2 Tommy will be the junior custodial technician. He has worked with Nature Care Company for around three years.
To management team,
As the Operations Manager, I wanted to set up a meeting with each of the contractors for the investigation of the situation and to provide coaching on the expected level of performance.