Personal coaching and other related health enhancement services
Introduction
Increase number of costumers:
Company needs to magnify it’s business by increasing the number of clients and costumers.
Stabilize corporate based employees and services based employees :
Creating the balance between both corporate and service based operation is key strategic point to enhance Bounce Fitness company profile.
Strengths
Results-oriented approach to attracting and maintaining customers. This strategic plan l is set to increase sales by this year to 30 percentages.
-High costs associated with customised, personal service.
- The inability to work on a high volume business model.
- The ability to leverage future quantitive analysis that supports the contention that long-term wellness programs have a significant, positive impact on the company’s bottom line.
Threats
Registration
Registration processs has to be mentioned for new branches to be opening shorty.
Political power
Political power makes difference in market, taxation, rules and regulation and overall business. Thus, current political status should have be updated and maintained accordingly.
Company registration for new branches could be obligatory.
Employment laws
- Inflation
Financial inflation of the market and particular company or organization has to be monitored and recorded correspondingly.
New membership rules according to locality and the rules for membership have to be specified accordingly.
Ethical issues
Lifestyles can make difference to the health and fitness business, thus srecurrent lifestyles and social trend should have to be sought in current research.
Consumer attitudes
Facilities
Facilities can be operated, recorded or monitored wit the technogical help.
Cost Benefit Analysis
Bounce Fitness is committed to an expanding role as a premier provider of wellness integrated services. Through the evolvement of an empowered employee culture and the creative acquisition and use of resources, we will develop and implement comprehensive programmes and services appealing to all. This visionary aim would certainly lead company business to targeted success.
Mission Statement.
-Feedbacks from stakeholders
-Recruitment of experienced companies
Action Plan
Bounce Fitness Action Plan Template
| Activity | Expected results | Actual results | Who performs this task | When is this task due? | Status |
|---|---|---|---|---|---|
| Make Promotion for Customers | It will Increase 10% customers within 6 months | Increased 10% to be members | Manager | One month | Completed |
| Access effective advertisement | It will help to increase costumer flow | New costumer visit and enrollment increased by 20% | Marketing Manager | Four months | Completed |
| Exceed productivity | Increased market dissemination dramatically. | GM | Two months | Completed | |
| To restore the infrastructure | To establish competative brand among higly reputed companies | Accomplished to compete with competitor companies | GM | Five months | Completed |
| Customise marketing operation to amplify business performance | Attract new costumers to expand business | Numerous new client showing interest on joining our company. | Marketing Manager | Two months | Completed |
| Reform the operational part of costumer services | Accomplish costumer satisfaction | GM | Three months | Completed |
- Feedbacks
- Better Environment
State individuals who will receive briefing about plan:
Board of Directors
Bounce Fitness relies on the proven skills of its founder to take advantage of the growing need for fitness training, personal coaching and other related health enhancement services. Margaret House, who brings more than two decades of personal training and life coaching expertise to the business, leads the company as it was established, as a high quality fitness provider in three capital cities and one major regional centre across Australia. Bounce Fitness initially focused on attendance generated through advertising, tendering for training and general health enhancement. Currently memberships provide the basis of funding and the tenders and casual visits and add-on options of life coaching and health enhancement specialists generate larger profit margins and to establish Bounce Fitness Company as a Corporate Fitness company ahead.