Strategic marketing assignment

Change is inevitable, particularly in the marketing environment. The impact of change is felt all over the world as marketing managers make extensive strategic and tactical decisions. Organizational change tends to follow cyclical patterns that can be compared to a natural system, or the natural kilocycle. Complex natural systems experience a continuous process of change from birth to maturation and throughout their continued development, ultimately acing a crisis of some sort.

Survival depends on the ability of the system to renew (or reinvent) itself, and once again emerge as a living, vibrant system. It has 4 phases: Pl Birth, UP Conservation, UP Creative Destruction, UP Renewal -Phase 1: Birth: This is the stage of exploitation, characterized by rapid growth. Resources are plentiful and readily available, but ecosystem becomes crowded with natural growth. Phase 2: Conservation: This phase is characterized by increased crowding and competition, a need for more efficiency, a Ochs on survival, and the emergence of controlling the system.