Please note claiming that you were not aware of need to reference is no excuse.
STUDENT ID
UNIT TITLE:
NAME (in Full):
Any Assignment submission extension request must come to Azra Fatima (Head: Examination | Academic) - afatima@atmsedu.org 5 days before the date of submission with a valid reason and supported documentary evidence.
Similarity between students work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated.
Total 90 marks. 10 Marks for Class Participation. Final marks will be converted to 90 marks.
Please refer the academic guidelines uploaded in the student portal for further information.
GUIDELINES FOR ASSIGNMENT
Executive summary
Table of content
Total Marks / 90
PLAGIARISM
Plagiarism is a form of cheating, by representing someone else's work as your own or using someone else's work (another student or author) without acknowledging it with a reference. This is a serious breach of the Academic Regulations and will be dealt with accordingly. Students found to have plagiarized can be excluded from the program.
How do I avoid plagiarism?
To ensure you are not plagiarizing, you must acknowledge with a reference whenever you:
use another person's ideas, opinions or theory
What are the penalties?
A mark of zero for the assignment or the unit, or
Exclusion from the program.
Please note claiming that you were not aware of need to reference is no excuse.
Executive Summary – 1 page
Table of Contents – 1 page
Explain the critical problem that the start-up attempts to solve. Include industry overview –
Identify the key segments of relevance. Use all segmentation approaches discussed in class. Justify the segments that you would target. 2 pages
Determine the positioning strategy for the start-up company for selected target segments. 2 pages