Price expectations ranged from low the low end segment high the high end segment

Cash Flow

Ratios

• • 3 Financial Statements

  • 4 Production Analysis

  • 9 Size Segment

  • 10 Market Share

• Help

  • Online Help

  • About Capstone©

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Decisions

Name	New Pfmn	New Size	MTBF	Revision Date	Age at Revision	R&D Cost ($000)
					-	$0
					-	$0
Bid					-	$0
					-	$0
					-	$0
					-	$0
					-	$0
					-	$0
					Total	$0

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Save Decisions!

• File

  • Update Official Decisions

• • Undo to Start of Round

• Decisions

  • Finance

  • Decision Summary

• • Ratios

  • Balanced Scorecard

• • 4 Production Analysis

  • 5 Traditional Segment

  • 10 Market Share

  • 11 Perceptual Map

• • Online Help

  • Manager Guide

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Marketing

Name	Price	Promo Budget	Sales Budget	Computer Prediction	Your Sales Forecast		Gross Revenue Forecast	Variable Costs	Contrib Margin Forecast	Less Promo & Sales
Baker	$	$	$	198			$ 5,354	$ 3,353	$ 2,001	$ 51
Bead	$	$	$	953			$ 19,060	$ 13,281	$ 5,780	$ 3,680
Bid	$	$	$	0			$ 0	$ 0	$ 0	($ 1,850)
Bold	$	$	$	11			$ 340	$ 211	$ 130	($ 1,520)
Buddy	$	$	$	192			$ 6,129	$ 4,011	$ 2,118	$ 418
NA	$0.0	$ 0	$ 0	0	-		$ 0	$ 0	$ 0	$ 0
NA	$0.0	$ 0	$ 0	0	-		$ 0	$ 0	$ 0	$ 0
NA	$0.0	$ 0	$ 0	0	-		$ 0	$ 0	$ 0	$ 0
Total		$ 4,750	$ 4,500	1,353	0		$ 30,883	$ 20,855	$ 10,028	$ 778
Note: The Computer Prediction is only useful as a benchmarking tool. The computer assumes that each competitor will offer one unremarkable product in every segment. It does not know what your competitors have actually offered. Therefore, you should always override the computer's forecast with your own.

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The price of your product this year. Customers expect prices to fall within a reasonable range. At the beginning of the simulation, price expectations ranged from a low of $15 in the Low End Segment to a high of $40 in the High End segment. Customers expect prices to fall each year.

• • The Coach

• File

• • Undo to Official Decision

  • Undo to Start of Round

• • Human Resources

  • Finance

• • Cash Flow

  • Ratios

• • 3 Financial Statements

  • 4 Production Analysis

  • 9 Size Segment

  • 10 Market Share

• Help

  • Online Help

  • About Capstone©

Recalculate

Margins
2nd Shift Production%	0.0%	0.0%	0.0%	0.0%	0.0%	0.0%	0.0%	0.0%
Labor Cost/Unit	$9.04	$7.75	$10.33	$10.33	$10.33	$0.00	$0.00	$0.00
Material Cost/Unit	$7.87	$6.19	$10.47	$9.47	$10.61	$0.00	$0.00	$0.00
Total Unit Cost	$16.91	$13.94	$20.80	$19.81	$20.94	$0.00	$0.00	$0.00
Contribution Margin	37.4%	30.3%	43.8%	38.1%	34.6%	0.0%	0.0%	0.0%

Workforce	Last Year	Needed	This Year %	This Year	1st Shift	2nd Shift	Overtime	Max Invest	$ 17,751
Complement	351	347	%	351	351	0	0.0%	AP Lag

About the simulation

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• File

  • Update Official Decisions

• • Undo to Start of Round

• Decisions

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  • Decision Summary

• • Ratios

  • Balanced Scorecard

• • 4 Production Analysis

  • 5 Traditional Segment

  • 10 Market Share

  • 11 Perceptual Map

• • Online Help

  • Manager Guide

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Human Resources

Labor Negotiations

	Current Contract	Labor Demands	Negotiation Postion
			Starting	Ceiling
Hourly Wage	$ 23.15	$ 25.46	$ 23.15	$ 25.46
Benefits	$ 2,500	$ 2,750	$ 2,500	$ 2,750
Profit Sharing %	2.0%	2.2%	2.0%	2.2%
Annual Raise	5.0%	5.5%	5.0%	5.5%
Contract Expiration: 1-Oct-2020

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• Decisions

  • R & D

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  • 5 Traditional Segment

  • 6 Low End Segment

  • 11 Perceptual Map

  • 12 HR/TQM report

• • Manager Guide

  • Support

Finance

DRAFT SAVED AT 10/19/2011 @ 11:49AM EDT

Long Term Debt

Outstanding Bonds

Series Number	Face Amount $0	Current Yield	2013 Close
12.5S2015	$ 13,900	12.6%	$ 99.33
14.0S2017	$ 20,850	13.6%	$ 103.28
11.8S2023	$ 10,000	12.6%	$ 94.01

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