Jamberoo marketing business report assignment

Promotion Strategy SAPS promotion strategy is limited in its scope due to its underused of free advertising and e-marketing. In order to reach a broader audience, it is recommended that JAPE utilizes publicity, public relations and social media advertising. Publicity and public relations include free advertising methods, such as speeches and newspaper articles, and could aid JAPE in promoting a desirable image. Social media advertising, such as Backbone and Twitter, is a key mode through which JAPE can raise awareness of the business to their primary target market.

CONCLUSION SAP’S marketing plan has many strengths, however several adjustments need to be made. Recommendations include: Relationship marketing and sales promotion Corporate social responsibility Publicity, public relations and social media advertising. Incorporating these into SAPS marketing plan will better ensure that the marketing objectives are reached, and business success is maintained. Thomas Saba and its Marketing Objectives Thomas Saba is a global luxury fashion brand which creates affordable, high quality jewelry and fragrances for men and women.

It is imperative that the Charm Club Jewelry line possesses a high quality so that consumers will associate restive with ownership, and hence want to buy it. Since the Thomas Saba brand name has already been determined, incorporating a logo or symbol onto the packaging that represents the brand will enable increased brand circulation, awareness and desire. Providing a product guarantee of no less than 1 year will reinforce the high quality of the Charm Club Jewelry, and maintain brand loyalty Developing the price of the Charm Club pieces will be primarily based on maintaining Thomas Saba’s cost effective, luxury brand reputation.

Selling small, individual charms enables this to be achieved, as it encourages small additions onto bracelet or necklace which will gradually increase in overall value. Price points; setting the Jewelry at predetermined prices should be used, and though the perception of individual charm prices should be ‘ cost effective’ for luxury items, premium pricing should be used. The quality of the Jewelry should not need to be compromised on, as this could potentially damage the reputation of Thomas Saba.

A situational analysis, such as a SOOT analysis should firstly be used to determine the strengths, weaknesses, opportunities and threats of Thomas Saba’s current business situation, and in doing so identify possible areas of improvement. Next, market research should be undertaken to ensure there is a market for the Charm Club range, and to determine what consumers want to gain from it. Thirdly, broad market objectives should be established which are aimed at ultimately producing a profit. Then, target markets wants.

Finally, strategies for the implementation, controlling and monitoring of the marketing plan can be determined. The implementation of the Charm Club marketing plan will be reliant on its degree of integration with Thomas Saba’s other key business functions. The marketing plan must be attainable from the business’s operations, financial and human resource perspectives. Marketing managers will be employed and constant communication between all aspects of the business will be maintained to ensure the marketing objectives can be reached.

Ethical consumerism and the fair trade movement are consumer driven practices which emphasis the ethical treatment of animals, society and the environment. In order to satisfy the growing number of consumers concerned with these issues, the production of the Charm Club line must be ethically responsible including fair labor practices and sustainable production and marketing. Honest and ethical marketing practices are crucial to maintaining Thomas Saba’s customer base.