Amity-marketing management assignment

Marketing productivity audit includes – Products, price and distribution analysis Profitability analysis and cost-effectiveness analysis Advertising and sales force analysis Both (a) and (c) Question No. 15 Demography is – The study of human population in terms of size, density, location, age, gender, race, occupation and other statistics The study of the marketing plans The study of all the activities in the organization Question No. 16 Segment of the area in the market Segment of the population selected to represent the population as a whole Part of the data

The two types of sales forecasts are – Industry and the market sales forecasts Industry and the price forecasts Industry and the company sales forecasts PVC stands for – Percentage and value cost margin Percentage-variable contribution margin Inventory turnover is – Gross margin/price Sales/cost Sales/average value of inventory Both (a) and (b) The product is now more widely known and the sales grow rapidly is the stage of- Introduction stage Maturity stage Growth stage Decline stage The 4 stages in the PL are – Growth, introduction, maturity and new