The role of advertising assignment

Its an important element of mass communication. The ad text is a special linguistic form of the language world picture which belongs to trade and consumption spheres. Being a specific tool of social influence, the ad text is defined as completed and functionally organized message caused by uncommunicative situation, addressee’s intentions and has its own grammatical and stylistic basis. Thousands of advertising agencies, which have appeared in Ukraine recently, resolve the problem of selling products at the market and have had some experience in developing separate elements of advertisement.

So, the advertising text has some peculiarities caused by its communicative nature. It is a special tool of social influence. The interaction of society and advertisement is a united two-sided process: the society develops and intensifies the advertising activity, while advertising cosmologies, in their turn, push social and economical development Of society. The peculiarity of advertisement is that the advertising message expresses the interests of the addresser of the message but not the addressee.