Rationalize why ntuc engaged in marketing activites assignment

From a social perspective, this is a form of reaching out to the heartlander. In conclusion, NTUC FairPrice sees marketing activities as an essential and important element for the company economically and socially. Marketing serves as a strategic tool in playing a role in building customer’s loyalty, reflecting the company’s vision and mission, differentiating from competitors and last but not least profiting from the benefits of marketing.