Advertising and sex assignment

It’s a beautiful model in a swimsuit washing a car (http:// none. CNN. Com/2005). ” The APT is very concerned about this matter considering this commercial airs in the hours of popular television shows such as The O. C. And sporting programs. Milton Friedman (1970) would agree with Carol’s Jar. Friedman believes in the interest of the business and the business only. In his article with the title that speaks his opinion, “ The Social Responsibility of Business is to Increase Profits,” Friedman states that “ only people have responsibilities business as a whole cannot be said to have responsibilities (Freidman, 1970, Peg. ). ” From Friedman’s point of view if this immemorial, which more than likely improved profits, did not air because of some social value or norm then the company lost money. More specifically they would be spending someone else’s money; the stockholder’s. The corporate executive made a decision to improve revenue for the company, which in turn makes more money for stockholders. He is not about to hold back from higher profits because of some social backlash. In the world of advertising sometimes bad press is good press. ! Hold! A Mexican restaurant showed a lascar-clad woman posed with her hands on her hips over the headline 0 Tickle my Taco’ (Rotifer, 2003). In this case the owner probably thought this would be a good slogan to have. What he doesn’t realize that the use of irrelevant sexual innuendos is actually more distracting attracting. He actually thought this was the best campaign he had ever had because of the numerous complaints he got. Another backfire experience involves a trucker business that had passed out calendars for his business with half naked women on each month.

This was thought to be a perfect ad scheme until most of the people with the calendars actually forgot the name of his company. “ Advertising creators are so myopic as to believe hat publicity from offending people is always beneficial. They do not see it as being a distraction from saying positive things about the restaurant or store (Rotifer). ” Joe cool? Advertising is not created and used just to provide a smug example of public morality; advertising is honest because it has to be. What I mean by honesty is the product information is not all ways how it is displayed.

In my opinion these advertisements have a negative outreach. Who is to say only thin people look great? Advertisements do. These ads also have created anorexic teenagers, which has lead to serious health problems and even death. Advertisements often do not explicitly urge the consumer to buy a given product; rather they promise hat the products will enhance a person’s life. “ If a stunningly attractive person claims to use a beauty product, that product may be assumed to be an element of the beauty formula.

Ads arguing that consumers will be more attractive, accepted or appealing to other offer relevant to teens and young adults, for whom dating and group memberships are important (Richter). I’ What’s it goanna be? From one of my readings I have gathered two hypotheses about advertising that find relevant to our study. Hypothesis 1: A higher proportion of ads with sexual imagery appear in ads targeted to young adults compared to those targeted to mature adults. Hypothesis 2: Overall, ads contain a higher proportion of sexually dressed women than men (Richter).