Marketing nintendo assignment

To market a new next-generation gaming console, Nintendo requires information about what features (e. G. Hard disk space, video capabilities, network play capability, processor speed) consumers are interested in with regard to a gaming console. With internal information provided by the consumer research department, Nintendo will then be able to better manufacture a gaming console that will dominate the arrest, ensuring sales profit for the company. In addition, sales reports can help identify a target demographic that are generating the largest amount of profits (e. . Males from the age group 18-35 would be likely to purchase a Nintendo WI), such that publicity campaigns to market the new gaming console can be better geared towards attracting the target demographic. For example, Nintendo launched the WI with the intention of getting most teens and young adults as well as forty-plus year olds excited about the platform (and purchasing one of course) Marketing intelligence is the systematic collection and analysis of publicly available information about competitors and developments in the marketing environment.

Such information allows companies to improve strategic decision making, assess and track competitors’ actions, assess and identify opportunities and threats early. Such information can be obtained internally, but often involves a more indirect form of information collecting such as through suppliers and retailers. For example, circa-April 2009 before the release of the Nintendo Ids, Chips (a major Nintendo retailer in the UK) reported strong pre-sales for the console, calling it a “ 100% sell out” .

Thus information distribution is extremely critical in today’s fast paced world. Information distribution involves entering information into databases making it available in a timely and user-friendly assign, especially critical information which plays a major role in decision making such as performance reports, financial reports, intelligence updates and research study results. Like many other firms, Nintendo uses a company intranet to facilitate this process; as the intranet provides ready access to research information, stores reports, shared work documents, contact information for employees and other stakeholders.

Also, the company intranet can be used for other purposes such as to serve as a network for external agencies to help improve operations within the company and educe the need for customer service. Also, Nintendo allows its major retailers -?? such as Netherworld to access its databases through extranets to update their accounts and check inventories to improve the overall customer experience. The usage of marketing information has to be done sensitively and discretely such that consumers do not find the marketing research an intrusion on consumer privacy.

This allows for immediate feedback while the experience is fresh in the consumer’s mind and allows the organization to take immediate remedial action if necessary. Also, the organization can track its annual donor list and do an individual in-depth interview over the telephone (repeated big donors are definitely few and far – especially in Singapore). This allows more specific answers to be given over the telephone, and interviewers can ask follow-up questions as well as probe answers. This may be costly and therefore should only be targeted at major donors.

The internet is also a good source of information for non-profit organizations. Internet survey questionnaires are cheap to design, as well as cost efficient. The cost of reaching ten respondents is not far off from the cost of reaching a thousand. They are also excellent for reaching a hard-to-reach audience, such as the well-educated and affluent, and for people who lead busy lives. Other than surveys, the internet holds a great amount of valuable secondary data for non-profit organizations.

The self-administrative nature of the online survey allows respondents to answer the surveys at their own time and place, thus resulting in a high response rate. With the proliferation of the internet (Statistics show that internet usage by the world has increased by 305% from 360, 985, 492 users in year 2000 to 1 users now in year 2008 distributing online surveys to respondents is easy and requires very little physical effort.

Time: The survey method has a low turnaround time as surveys are instantaneously distributed to and returned from the target audience the moment the survey is prepared/completed. Results are tabulated immediately through statistical tools implemented with the survey system, reflected through the survey in question as it took only an hour from the mint of distribution to receipt of the 10 completed survey including result tabulation.