Service marketing introduction assignment

Service cannot be patent legally, new service concepts can be easily copied by competitors. – Service cannot be easily displayed or communicated to customer so quality can become questionable. – To reduce uncertainty buyers look for signals of service quality. They draw conclusions about the place, people, price, equipment and communication that they can see. – Decisions about what to include in advertising and other promotional materials are challenging and is pricing. – The actual costs of units of service is difficult to and the price/quality relationship is complex.