Download as:
Rating : ⭐⭐⭐⭐⭐
Price: $10.99
Language:EN
Pages: 1

You are viewing 1/3rd of the document.
Purchase the document to get full access instantly.

Immediately available after payment
Both online and downloadable
No strings attached

Service marketing introduction assignment

Service marketing introduction assignment

Service cannot be patent legally, new service concepts can be easily copied by competitors. – Service cannot be easily displayed or communicated to customer so quality can become questionable. – To reduce uncertainty buyers look for signals of service quality. They draw conclusions about the place, people, price, equipment and communication that they can see. – Decisions about what to include in advertising and other promotional materials are challenging and is pricing. – The actual costs of units of service is difficult to and the price/quality relationship is complex.

Copyright © 2009-2023 UrgentHomework.com, All right reserved.