Sdlogic marketingthe concept of marketing has assignment

Then It gives practical explanation of the key concepts. Over the last few decades the economic market has shifted from goods oriented market to services oriented market and the satisfaction of consumers is directly related to the services provided the by he producers and manufacturers. SD logic concepts explains in the detail the reason of this shift with logical explanation. The following reports critically evaluates the concept of SD logic presented by Fargo & Lush (2004) and explains why the author agrees with the idea of SD logic.

Lush (2011) explains that historically services were not given much importance and were explained as the residual that was left unexplained by the goods market. For example health care, education, legal affairs and other such Industries which generated Income however were not tangible In nature were considered services. There was no precise explanation or definition for services. Although as the concept of services grew stronger, properties of services were defined. Services were considered to be heterogeneous in nature, intangible and precise definition of services.

For example in order to construct a building it is necessary to have someone who is well ware and has the capability to construct the building. The Job cannot be given to a carpenter or goldsmith since their knowledge and expertise are in a different industry of services. Therefore the rightful use of skills and capabilities will lead to the most efficient use of tangible resources. SD Logic views operant resources as the main area of competitive advantage (Lush, 2011) There is another very important aspect of marketing that is given right importance by SD logic.

The aspect of value from goods dominated logic was generally considered to be the economic benefit that was generated through the sales of the goods. Therefore if a good was sold more, it was considered to be adding value to the economy. The problem with this concept is that it is one sided concept that does not explain the role played by the satisfaction of consumer in the value addition to the economy. Though SD logic does not ignore the value generated through the sales of good but it also examines in detail the value that the consumers extract from the goods.

As SD logic dictates enterprises should strive to create efficacy in their service support system which will bring satisfaction to their customers. Customers in result will be more willing and motivated to increase their economic relationship with the company which will increase the value of their stakeholders. Lush & Western (2011) debate that managers generally tend to ignore the consumers when they establish the value of their stake holders.

On the contrary consumers are the biggest stake holders of the company since they are the one who are on the receiving end of the goods and services provided by the company. The managers strategies to increase the value of the stakeholders therefore their first objective should be to increase the satisfaction level of consumers because that is the only way to increase the value of the consumers. This is also important because it is the consumer who runs the cash flows of the company.

Therefore SD logic marketing concept is a complete marketing solution for today’s world’s fast paced changing managements ND economies Conclusion Over the last few decades the concept of marketing has evolved tremendously. Initially every thing revolved around the exchange of goods which provided economic benefits to entities. Tangible goods and tangible resources were given immense importance. Services were Just considered as industries that did not fall under the definition of manufactured or produced goods.

Soon managers and companies realized that services had their own importance. As the needs of the customers changed services became more versatile and more important. It as realized that revise are to be given equal importance as goods and a services marketing literature came into the picture. The services marketing concept differentiate goods from services and explain them as a different entity of economics however there exists a relationship between goods and services in the continuously growing economic world of today.