Justin bieber: strategic and marketing mangement assignment

Career Highlights Bribers first single, “ One Time,” went certified platinum in Canada after its release in May 2009. His album titled, “ My World” sold 137, 000 copies within a week of hitting stores and in early 2010 Bibber broke into the Billboard Top 10 with his hit song ‘ Baby,” which featured rapper and song artist Ludicrous. The album “ My World 2. 0″ also went certified platinum and brought forth additional #1 songs such as ‘ Somebody to Love featuring Usher” and “ Nine Minnie featuring Sean Kingston”. Ii In 2011, manager Scooter Braun decided to show the world where his young sensation was birthed from and the hard work Justine had put into to attain the global success. They choose to create a AD movie with producer and director John Chug called Never Say Never, which would be based on behind the scenes footage and Childhood video clips that his fans had never seen before. The movie earned more than $73 million at the box office and was extremely successful in changing the perceptions of many adults who believed he was a fabricated product.

In November 2011, Justine released a Christmas album, “ Under the Mistletoe”, accompanied by the lead single “ Mistletoe”, which helped earn him his third #1 album. Justine Bibber then released Page 14 is highly anticipated fourth album called “ Believe”, which was to represent his acoustic version, which marked his fifth #1 album and would continue to drive the success of lead singles, “ Boyfriend”, “ As Long as You Love Me”, “ Beauty and the Beat”, and “ Right Here”. The album has attained sales of approximately 17 million and continues to have its presence felt across the world.

The alternative is suggesting that Justine Bibber and his management team evaluate and adopt the effective strategies of a legendary pop icon such as Justine Timberline. This would be a worthwhile consideration as Timberline has demonstrated one of the most successful transitions from teen pop to a sophisticated global sound. Timberline made his anticipated solo debut ‘ Justified” in 2002 and released a follow up album “ Future Sex/Love Sounds” in 2006, Inch delivered very mature and transcending sounds for that era in pop.

The music represented a departure from his time with popular boy band NCSC, and included complex lyrical structure and production that supported the critically acclaimed status it has achieved today. In contrast to this sophistication, Timberline has been able to maintain a rebellious image through actions such as dating high-profile celebrities like Brittany Spears, referencing sexual content in his lyrics, and playing the insubordinate protagonist in films such as “ In Time”.

Although, this may support the most accurate display of Individualism, Justine Bibber must recognize that negative publicity comes with the rewriter of hanging out with friends that smoke weed, race sports cars, and party in the Hollywood Hills. In recent weeks, Justine has been feeding content to the media outlets as he threatened a paparazzi, had his monkey confiscated at an airport, and Nas reported to have spit in his neighbors face after a disagreement. This behavior is unacceptable for a teen pop sensation that has been molded into a role model for [Tout all across the world.

There is a certain level of expectation that Justine Bibber has to meet, regardless of whether or not he feels he is doing something wrong. The status quo alternative lets Justine Bibber grow and experience the world freely, which delivers the most authentic product to his fans and potential fans. It allows him to make mistakes in the public eye and suffer the consequences of those bad decisions, Inch supports the overall Journey he has taken with his fans. Even though, it may lead to a decline in his popularity it may help to redefine the brand as it was naturally supposed to be perceived.

In addition, the management team could recognize that this is not the first occasion that Justine bibber has been perceived as illegitimate. As Bibber was reaching stardom, many of his critics felt that he was a manmade star with no actual talent or passion for his Nor. His manager answered these critics with the documentary ” Never Say Never AD” and a collection of Youth videos that portrayed the making of his most recent album ” Believe”. This helped to reverse the negative perceptions that the media had attempted to fabricate about his brand.

To address the current issues that have page 110 placed Bibber under recent examination, his management team could construct a narrative that categorizes all of these events as inevitable occurrences of a teenager tempting to transition into adulthood by discovering his true identity. Playing off his previous legitimating, Bibber could solidify himself as a pop star who continually silences his critics and prove that his authenticity is the strongest asset to merging his individualism with traditional pop culture norms.

Introducing this ” bad-ass” or rebellion characteristics that will define him as a page 112 masculine hero. This will allow him to maintain his current fan base as well. Justine lyrical content must be universal and resonate with an older audience by containing experience and emotions that is reflective of common challenges adults go through. Ere pop icon needs to tell his story but also the story of millions who are unable to have their voice heard. This strategic approach will foster creative development and allow him to reach new age demographics.

To ensure that this new image maintains s sincerity in the marketplace, Bibber would have to perform other actions in the marketplace that would support the transition into his new persona. These would include things such as guest appearances on certain television shows, associating himself as a spokesperson for certain brands, and potentially landing a major role in framework by accepting lead and supporting actor roles in movies such as ” In Time” and ” Social Network” xiv.

The teen sensation would consider a similar strategy by prolonging his 3 rd album for a period to build demand and focus on enhancing other aspects of his career like acting and collaborations with legendary musicians to gain further credibility. Justine Bibber must take time developing and writing for his next album to ensure that the project serves as basis to grow his fan base by attract older listeners and supporters. In sum, this solution will allow Justine Bibber to avoid losing his relevance in the music industry and resolving the clash between traditional pop culture ideology and his growing expression of his individualism. Appendix C: Time Frame) Page 114 Appendix: Appendix A: Porter’s Five Forces: arraigning Power of Suppliers Consists of how music labels get access to music in the music industry (artists and their managers) artists high as well The ability to self-promote through the artist’s website has eliminated the need for extra services from record labels (promotion, distribution, and sales) Bargaining err of Customers Corporate customers include online and offline retailers and can be considered low since prices are usually agreed upon before the contract signing.