Educational institution marketing plan sample assignment

Based on observation, the customers are influenced by their peers or parents. They are also influence by the economy on how the course offered is demanded and needed by the economy to ensure the future of one’s student. Other factor is the popularity of one’s course but this is also somehow related to the economy. Market Analysis: Opportunities: – Accreditations -Accessibility. Threats: -Comparing the university to other schools -Institutions with lower tuition fees. Strengths: -Great facilities -Council officers that do their best to the department. Degree holder professors that performs and teaches well S301 – Because of quality education there is a lot of accreditations given to the college S103- Having good facilities, there is a lot of advertisements or market through word of mouth to bring about our school. S3T3- Because of great and rained professors students are discourage to transfer schools even to those with lower tuition fees. S2T2- Well trained and congenial officers affects the students vulnerability to rumors and criticism of comparability of LPU-L to other universities. Weaknesses: -Organization’s or council’s poor accountability or informing of dues. Long process of enrollment. -High tuition fee. W301- Because of the accreditations of the school, parents who pay tuition fees are not worried due to its worth. WI 02- Being accessible means easily founded or informed, having poor accountability, those who doesn’t pay their ues are not privilege to continue to their respective activities. W2T3- Long process of enrollment doesn’t only occur to the said institution, yet it also occurs to Others. Marketing Strategy: 1 . Market Penetration Strategy This strategy is to attract the customers by informing them the core competencies of our department.

By this, the customers will be informed that we have a high quality education in our school and under our department. And making them competitive that will ensure them success on their preferred course. 2. Person Marketing This strategy is consists of activities undertaken to create, change and aintain the attitudes or behavior toewards a particular product or service by the use of famous personalities or influential people to promote the institution specializing in our department, by means of commercial ads or concerts, 3.